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The Three Keys to Optimizing E-Commerce Revenue

Introduction No matter what you sell online, there are three core constituents to revenue:  Traffic, Conversion Rate, and Average Order Size.  In fact, it’s a cubic equation: Revenue = Traffic (#) x...

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Optimizing Your E-Commerce Conversion Rate: The Two Conversion Criteria

E-commerce traffic is worthless if you are not converting any of your traffic into sales.  The percentage of visits that result in a purchase is called the conversion rate.  So much emphasis is put on...

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Optimizing Your E-Commerce Conversion Rate: Analyzing and Improving Traffic...

Variable #1:  Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a pencil sharpener on his nose, it’s not very likely...

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The Classy Llama Studios Social Game Engine – OMG Jeans Deployment

Classy Llama Studios just recently built a very powerful and (hopefully) effective social game engine that we call “a very powerful and effective social game engine,” or “The Classy Llama Studios...

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Open Letter to Facebook: No-Brainer PPC Advertising Improvement (Recent...

There’s something important missing in Facebook PPC targeting! Hi Facebook. First.  I love so many of the things you do.  In fact, I wanted to talk to you about one of them today:  Your PPC...

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4 Handy Magento Features You’re Probably Not Using

In comparison with most web platforms, Magento is big. Like, really big. The published user guide for the latest Enterprise version – 1.13 – is 545 pages long. It’s safe to say most site owners don’t...

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Enhancing User Experience Through Ongoing Optimization

When someone starts talking about testing, one of any number of things can come to mind. There is testing that ensures the site looks the way that it is supposed to. Some testing is done to make sure a...

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